The World’s Betting Industry : From Land Casinos to Online Casinos

The online casino industry has exploded rapidly over the course of the last a decade. While at the end of the the twentieth century there were only several 12 online casinos available to players, throughout the last a decade their numbers have cultivated exponentially and after this players have either over a thousand online casinos.

Land-based casinos, especially in the usa, 먹튀검증 have always promoted themselves as fun-filled places where men, and later on also women, can gamble and have fun and if they gamble enough their resort rooms will be comped by the casino to encourage high rollers to come and bet at their establishment.

In Nevada, Nevada the casinos have realized, shortly after their establishment that if they want to attract the men to gamble they need to provide entertainment to women. Free drinks were wanted to the ladies waiting for their husbands or lovers who have been at the tables playing.

When slot machines were introduced the game mainly received bored women who had nothing easier to do in the casino. The casino owners have quickly identified an additional revenue stream and started heavily promoting the game to women.

During the late the twentieth century Nevada got revamped from a mobsters-run town and turned more corporate. Huge casinos were built and offered non-gambling related entertainment to attract vacationing families and also started hosting large events which turned Nevada to the convention capital of the US.

Vacation blossomed, but profits from betting have slowly started decreasing and places like Macau have started competing with Nevada as the city whoever profits most from betting.

The introduction of online casinos in the late 90’s have served as another blow to places such as Nevada, Atlantic City and Monte Carlo. Suddenly individuals were given the option of betting from the comfort of their own homes with a click of a button.

Yet, in those years nobody had a personal computer and those who did had to surf the internet using dial-up connections that have been slow and patchy. This became a problem and in retrospect we can see that these two factors caused a delay in the burst of online casinos.

Over the course of a few short years more and more people have gained access to computers, as mass production of personal computer have caused prices to decline, this corresponded with vast improvements in internet connections and the increase of internet surfing speed.

At this point it became much easier for the average joe to own a computer and browse the web at a reasonable speed. Once it was possible online casinos could not be stopped. It became easier and quicker to download and install casino software, and later on with the development of Flash technology many casinos could offer players to play their favorite casino games directly from their internet explorer without necessity to download any heavy software on to their computers.

The rapid growth in the gaming industry of software providers and betting brands has created a welcome competition between the companies and have forced online casino to take a different approach from land-based casinos to marketing and promotion.

Online casinos were not able to offer their players free drinks and resort rooms therefore they had to create other means of promotion in order to attract players. This signaled the birth of online casino bonuses and merchandize promotions.

Online casino have started competing with land-based casinos and other online casinos by offering free cash bonuses to new players joining them. They have also developed players’ rewards programs that granted top players with expensive branded merchandize.

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